Brand-building beyond trends and price wars
Hear from Claire Organics, Tanamera and XIXILI about loyalty that lasts.
Building Retail That Lasts
A one-day retail summit bringing together SME founders, brand owners, and industry leaders to share practical insights, strategies, and ideas for building stronger retail businesses.
Read Event Highlights
2,500+
Brands empowered since 2024
400+
SME founders under one roof
30+
Industry speakers & moderators
9
Keynote & panel sessions
97%
would come again next year
82%
sell on at least one online sales channel
“
RSA brings together the right mix of retailers, solution providers and industry leaders. It’s the most valuable event for our team each year.
Attendee Survey 2026
6 Strategic Insights to
Sharpen Your Next Move
Anticipate what Malaysian shoppers want next
See how buying behaviour is reshaping products, positioning and customer experience.
Expand regionally without losing local connection
Discover how Malaysian brands enter new markets without losing local relevance.
Use AI without losing human touch
See where AI strengthens customer journeys—and where people still matter most.
Scale with retail tech, without operational chaos
Learn how the right retail tech supports expansion without disconnected systems.
Resilience in an uncertain market
See how resilient retailers respond to changing costs, demand and disruption.
Officiating Guest Of Honour
Y.B. Ng Sze Han
Selangor State EXCO for Investment, Trade and Mobility
Featured Speakers
Louise Chu
Founder
Claire Organics
Chan Chi Leong
CEO & CPO
Abbie & Friends (LUXE)
Dania Kamalul
Head of Marketing
Bayu Somerset
Tara Tan
CMO
XIXILI
Foo Chuen Chan
Head of BD
Meet Mee
Sarini Zainal
Founder
The Pastels Shop
Hairul Adli
CEO
Bookcafe
Josh Teo
Founder
Hisbrew Coffee
Nelson Liew
CEO
Vanilla Crepe
Faridah Fadzil
Director
Tanamera
Chai Lee Fong
CEO
Famsy
Boon Kim San
Head of Digital Business & Marketing, Group Enterprise Banking
Affin Bank Berhad
Salman Ahmad
Head, Startup & Digitalization
Sidec
Faizal Razali
Associate Director, Strategic Engagement
Fiuu
Michelle Lim
Public Affairs & Branding
J&T Express
Shermaine Wong
Founder & CEO
Cult Creative
Andrew Anderson
Founder & CEO
ambty
Cikgu Anna Aziz
Founder
Anna Aziz Consultant
Ezri Nor Syafren
Co-Founder & CEO
Techtamu
Mazin Siraj
Event Host Techtamu
Techtamu
Bayu Eka Putra
COO & Co-Founder
Mimin
Wong Kah Cane
Vistage Chair
Vistage
Chee Ann
n8n Ambassador
n8n
Alleena Abdullah
Founder
Yellow Tree Malaysia
Proudly Backed By Industry Leaders
In Collaboration With
Marquee Partner
Strategic Partners
Community Partners
Interested in Partnering For RSA 2027?
Connect with us at partners@easystore.co.